Protected Hair Richer Color. 100% gray coverage. Rich radiant color. Triple care: Pro-Keratin Ceramide and Ioene G. Excellence Creme has an extensive palette of 27 shades for all hair types. Its Triple Care formula protects hair before during and after coloring. The Excellence 10 Advanced Care Triple Color Cream with Pro-Keratin Ceramide and Ionene G protects hair before during and after coloring with 100% gray coverage. Tips: Apply the coloring mixture all over the hair. Leave on for 30 minutes. Rinse with plenty of lukewarm water.