New Color Excel by Revlonissimo delivers reliable, uniform color, superior caring results and a multi-reflective shine. Capture your clients personality or reflect a passing mood by enhancing her raw beauty with chic natural shades or creating a bold statement look with edgier, trendy colors. The result is beautiful, even color and smooth, silky hair that shines with a multi-reflective finish. Revlon colour excel tone on tone hair dye is an ammonia-free colour that delivers a vibrant, hyper gloss finish. It is a semi-permanent hair colour.