Philip Kingsley Elasticizer Deep Conditioning Treatment (1000ml) was created for Audrey Hepburn and is beloved of celebrities, royalty and beauty journalists the world over. This pre-shampoo conditioning hair treatment is for use on fine to medium hair. With Hydrolyzed Elastin to increase the hairs tensile strength and Castor Oil coupled with Glycerin to infuse moisture, the strength and elasticity of the hair is greatly strengthened and breakage minimised. With frequent use the hair is deeply conditioned with increased manageability, bounce and shine. Completely cruelty, paraben & SLS-free. Directions of use: Apply before shampooing. Dampen the hair and apply in sections from roots through to mid-lengths and ends, ensuring maximum coverage. Cover the hair with a shower cap or towel to ensure absorption of all nutrients. Leave for 10 to 20 minutes to process. Rinse thoroughly, then shampoo and condition with suitable products from the Philip Kingsley product range.