Highly effective cleansing and clarifying anti-dandruff shampoo. Relieves itchy, irritated scalps. Clears flaking and build up 99% of people said that 'Flaky and Itchy' scalp shampoo cleared their flaky scalp. Multi-award winning anti-dandruff shampoo specifically formulated to offer gentle but effective cleansing to clear and relieve irritated scalps of flakes and build up. Offers effective relief with carefully researched ingredients, including piroctone olamine to relieve flaking and itching. An extremely gentle and soothing formula that is mild enough for daily use leaving hair shiny and manageable. Unlike other anti-dandruff shampoos it doesn't dry out or strip the hair of colour and has a pleasant, delicate apple fragrance. Can be used as main shampoo, or in conjunction with the recommended shampoo for your hair texture for an occasional deeper cleanse. Suitable for vegans and vegetarians.