Pure Colour Gloss instantly smooths and controls frizz, leaving hair beautifully soft and silky, with reflective shine. Cruelty free. KEY INGREDIENTS Phytantriol - enhances the appearance and feel of hair Palmitamidopropyltrimonium Chloride - a conditioning agent, smooths and tames DIRECTIONS Apply a small amount through towel dried hair, focusing on the mid-lengths and ends and blow-dry in. Can be left to air dry. Add more as required. A small amount can also be applied to dry hair.