Key Features Professional titanium coating for best heat conduction Titanium coated plates, used professionally, are valued for their robustness and quick heat transfer, resulting in faster straightening. At the same time titanium is microscopically smoother than ceramic providing optimal frictionand therefore limits damage to the hair. Prevent hair breakage with floating plates The floating plates move, when too much pressure is applied during straightening. This protects the hair shaft from being damaged and therefore avoids overall hair breakage. More care with ion conditioning for shiny, frizz-free hair Give your hair an instant care with ionic conditoning. Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair’s shine and glossiness. The result is hair that is beautifully shiny, smooth and frizz-free. Long (110mm) plates for fast and easy straightening The straightening plates have a professional length of 110mm, leading to faster and easier straightening. Instant heat-up time of only 10secs The high-performance heater used in combination with the titanium plates, enables an instant heat-up time of only 10 seconds. Switch the straightener on and you are ready to start straightening. Faster, yet more caring with high-performance heater This straightener keeps a more constant temperature and therefore constant results. Thanks to its high-performance heater it allows you to straighten your hair at a more caring temperature while getting the exact style you want! Your styling will be faster, since you need less strokes, while straightening. Salon approved 2.5m cord length The salon approved long cord length of 2.5m results in improved flexibility and ease of handling, so you can use it anywhere you want.