A beautiful mosaic of complementary hues to contour and accentuate cheekbones with soft color and discreet shimmer. It's the perfect combination of colors that blend together to naturally enhance your cheekbones. The finest Italian talc provides a silky-smooth application that blends easily without streaking or irritating sensitive skin. Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. Since then, Physicians Formula has maintained a commitment to product purity and quality? today, allergists, dermatologists, ophthalmologists, and plastic surgeons rmend the products which are also known for owning an impressive list of first-ever category-changing innovations.