Women buy this bra again and again because they love the way it fits and how comfortable it feels. Wide cushioned original comfort strap bra straps back-adjust and relieve shoulder strain. 18 Hour wirefree m-frame shapes you firmly yet gently. Softly seamed floral cups and satiny styling add beauty. Sleek side panels contour your curves for a shapelier silhouette. Breathable spanette fabric at back and sides stretches four ways for constant comfort. Soft, flexible lace underband provides support and custom fit.
Women buy this bra again and again because they love the way it fits and how comfortable it feels. Wide cushioned original comfort strap bra straps back-adjust and relieve shoulder strain. 18 Hour wirefree m-frame shapes you firmly yet gently. Softly seamed floral cups and satiny styling add beauty. Sleek side panels contour your curves for a shapelier silhouette. Breathable spanette fabric at back and sides stretches four ways for constant comfort. Soft, flexible lace underband provides support and custom fit.
in 4 offers
The lowest price for Playtex 4693b 18 Hour Ultimate Shoulder Comfort Wirefree Bra - Zen Blue, 42B right now is $64.00.
Prices last updated 25 Jan 2026.
Playtex 4693b 18 Hour Ultimate Shoulder Comfort Wirefree Bra - Zen Blue, 42B
Women buy this bra again and again because they love the way it fits and how comfortable it feels. Wide cushioned original comfort strap bra straps back-adjust and relieve shoulder strain. 18 Hour wirefree m-frame shapes you firmly yet gently. Softly seamed floral cups and satiny styling add beauty. Sleek side panels contour your curves for a shapelier silhouette. Breathable spanette fabric at back and sides stretches four ways for constant comfort. Soft, flexible lace underband provides support and custom fit.
Women buy this bra again and again because they love the way it fits and how comfortable it feels. Wide cushioned original comfort strap bra straps back-adjust and relieve shoulder strain. 18 Hour wirefree m-frame shapes you firmly yet gently. Softly seamed floral cups and satiny styling add beauty. Sleek side panels contour your curves for a shapelier silhouette. Breathable spanette fabric at back and sides stretches four ways for constant comfort. Soft, flexible lace underband provides support and custom fit.
Last updated at 25/01/2026 23:32:46
originally posted on macys.com
I ordered the same style and size that I have bought from Playtex for years. The material was cheap and the sizing was way off. I ordered two bras and both were the same. The straps were so short I could barely get my arms in them. Not the bra I have gotten in the past. I will never order Playtex again. Unfortunately, because I have always ordered this before and was always satisfied, I threw away the packaging and receipt. Lesson learned. They are definitely Not making them with the same quality as in the past. Don’t waste your money!
originally posted on onehanesplace.com
Absolutely the best bra ever!Because I have large breasts (44DD), I have been suffering with bras that had no lift. I am a large elderly woman (5’6” 225lbs) and I seriously thought I was perpetually doomed to breasts hanging to my navel.I went to one store and was measured—they said that I wore an 34B 🙄. Last time I wore that size was more than 50 years ago! So I have spent the past 18 years trying many styles and types from underwire push-ups to finally submitting to sloppy chest warmers (hesitate to label as bras).Then, when I had reached the end of desperation, Hanes had a sale. I picked out about 4 or 5 different bras, one of them being this Playtex 18 Hour Ultimate Shoulder Comfort Wirefree Bra. I requested my daughter’s opinion and this is the one that she ... MoreAbsolutely the best bra ever!Because I have large breasts (44DD), I have been suffering with bras that had no lift. I am a large elderly woman (5’6” 225lbs) and I seriously thought I was perpetually doomed to breasts hanging to my navel.I went to one store and was measured—they said that I wore an 34B 🙄. Last time I wore that size was more than 50 years ago! So I have spent the past 18 years trying many styles and types from underwire push-ups to finally submitting to sloppy chest warmers (hesitate to label as bras).Then, when I had reached the end of desperation, Hanes had a sale. I picked out about 4 or 5 different bras, one of them being this Playtex 18 Hour Ultimate Shoulder Comfort Wirefree Bra. I requested my daughter’s opinion and this is the one that she picked for me.I haven’t had a bra in almost 2 decades that fits, separates, lefts, and does it all so well.Pretty and flattering and comfortable. I even wear it around the house when I am not going out (almost forget to take off to sleep) because it is comfortable and really makes me feel good.I know there are many other ladies out there with these same “problems” with large breasts. This is the answer! Finally!
originally posted on onehanesplace.com
First, shipping took much too long.When my order finally arrived, I was excited to wear my new items. However, I was unable to. They are WAY too small. I ordered a size up from what I usually wear. I currently have, and comfortably wear, bras in the next size down from what I ordered. I don't know if the bras are mismarked or just poorly made, but I'm incredibly disappointed. I will not be buying from this retailer again, nor the Playtex brand.
| Care instructions | Hand Wash Only |
| Closure type | Hook and Eye |
| Underwire type | Wire Free |
| Strap type | Adjustable |
I ordered the same style and size that I have bought from Playtex for years. The material was cheap and the sizing was way off. I ordered two bras and both were the same. The straps were so short I could barely get my arms in them. Not the bra I have gotten in the past. I will never order Playtex again. Unfortunately, because I have always ordered this before and was always satisfied, I threw away the packaging and receipt. Lesson learned. They are definitely Not making them with the same quality as in the past. Don’t waste your money!
Absolutely the best bra ever!Because I have large breasts (44DD), I have been suffering with bras that had no lift. I am a large elderly woman (5’6” 225lbs) and I seriously thought I was perpetually doomed to breasts hanging to my navel.I went to one store and was measured—they said that I wore an 34B 🙄. Last time I wore that size was more than 50 years ago! So I have spent the past 18 years trying many styles and types from underwire push-ups to finally submitting to sloppy chest warmers (hesitate to label as bras).Then, when I had reached the end of desperation, Hanes had a sale. I picked out about 4 or 5 different bras, one of them being this Playtex 18 Hour Ultimate Shoulder Comfort Wirefree Bra. I requested my daughter’s opinion and this is the one that she ... MoreAbsolutely the best bra ever!Because I have large breasts (44DD), I have been suffering with bras that had no lift. I am a large elderly woman (5’6” 225lbs) and I seriously thought I was perpetually doomed to breasts hanging to my navel.I went to one store and was measured—they said that I wore an 34B 🙄. Last time I wore that size was more than 50 years ago! So I have spent the past 18 years trying many styles and types from underwire push-ups to finally submitting to sloppy chest warmers (hesitate to label as bras).Then, when I had reached the end of desperation, Hanes had a sale. I picked out about 4 or 5 different bras, one of them being this Playtex 18 Hour Ultimate Shoulder Comfort Wirefree Bra. I requested my daughter’s opinion and this is the one that she picked for me.I haven’t had a bra in almost 2 decades that fits, separates, lefts, and does it all so well.Pretty and flattering and comfortable. I even wear it around the house when I am not going out (almost forget to take off to sleep) because it is comfortable and really makes me feel good.I know there are many other ladies out there with these same “problems” with large breasts. This is the answer! Finally!
First, shipping took much too long.When my order finally arrived, I was excited to wear my new items. However, I was unable to. They are WAY too small. I ordered a size up from what I usually wear. I currently have, and comfortably wear, bras in the next size down from what I ordered. I don't know if the bras are mismarked or just poorly made, but I'm incredibly disappointed. I will not be buying from this retailer again, nor the Playtex brand.
I’ve been wearing Playtex 18 Hour Bra for years. I usually buy white or off white because they don’t show through my clothes. There are no wires to poke, bend and stick me but the design is where the support is achieved. The shoulders straps are wide and padded so after several hours my shoulders are not painful and dented. Every now and then I find a sale where the bras are just about half price and I treat myself to two…now was such a time.
I ordered 6 of this exact brand. These are my favorite go tos and now that the different colors are available I don't need anything else. I'm 5'2 and weigh 140. I wear a 38dd and they fit me great. This is the 1st time I ordered and found every color in stock so Thank you!They are a bit tight at first but maybe that's because I wash them b4 wearing. However, they loosen up nicely and are extremely comfy! This has been my favorite bra go to for over 20 yrs.(My favorite color is the Berry - I'm going to order a 2nd one today because it's Beautiful)!!!
I’ve known about 18 hour bras for 50 years but never bought one because I thought I needed the support of an underwire. Now that I’m more “mature” I’m more concerned with comfort than anything else. After reading reviews, I purchased a size larger band size and a size smaller cup than I normally wear. The bra is comfortable but the band size was still too small. Luckily I had some bra extenders but even after adding them the band is still a bit tight. I normally wear a 38 DDD and purchased a 40 DD. Additionally, the sides give very little support. I would have to tighten the back at least 2 rows of hooks to get sufficient side boob support and then the bra would be uncomfortable. I would recommend the bra but I would caution you to size up.
I think I goofed up, actually. Bra strap is a bit on the tighter side. Cup size is good. Unfortunately, it is not possible for me to exchange either now as: probably I’m a bit late time wise!There’s a reason for that. I collected my bras from my sister just yesterday after she has come back from her trip to her daughter Natasha Zingarello in New Jersey. Given that, I’ve to try & make the best of the situation. I’m based out of Bangalore India.I’ve yet to try the Glamorise & Elomi bras.
These bras use to be very comfortable. I order these all the time and the last 4 have been very uncomfortable. They use to be made with smooth, soft straps and they still have you great support. Now they feel like they are made with plastic. The straps are very scratchy and dig into you. The backs also are very scratchy. The material is not like it use to be. Won’t buy them anymore
What the on line description doesn't tell you about this bra and some of the other Playtex bras is that they contain 80+% RUBBER which is LATEX. You have to read the label description stamped on the bra itself to see it. If you have a latex allergy you don't want to buy this bra. Also, they have a heavy smell of rubber after you wash them, which doesn't go away. I don't know how they get away with omitting that IMPORTANT fact.I found out the hard way.
Not sure what’s going on with bras from this family of brands. I had the exact same issues that I’ve seen in reviews from multiple sellers. The band is much smaller with less stretch than my previous purchases - to the point that it’s not wearable. Along with that, the cups are HUGE. I could have put both of my girls in one side - and had room left over for my keys and wallet. No more online purchases for me.
| Care instructions | Hand Wash Only |
| Closure type | Hook and Eye |
| Underwire type | Wire Free |
| Strap type | Adjustable |
