It is what I bought and what I bought was film for the camera I bought. I did take off all my clothes when I got this film I bought and it I was so exciting to open this film I bought. I ran through my apartment complex entirely elated beyond my wildest dreams, naked, unafraid, fully torqued erect and hot. I love this film that I bought. What a purchase. I'm so thankful this company wanted me to write another review so badly on the film I purchased from them they wouldn't leave me alone until I did. It's a good idea to buy this film.

6 shots to get 1 so far

My old but still quite mint SLR 680 (this review is for the 600 film, bought the SX-70 by mistake) had a difficult time powering up - seemed frozen. Disengaging auto focus may have done the trick, or switching flash setting on and off. Along the way tried to get help from Polaroid and it took three tries to get them from sending pre-written and useless responses before getting 'Jeff' to prove he was a real person. Picture quality was much better on available light inside, and focus was better on manual. I cannot get a good answer on whether auto-focus needs to be reset in any way after being on manual. Even original manual doesn't say.

Beautiful color

In the right light, this produces gorgeous, saturated colors (especially reds). At a film speed of ASA 160 you need lots of sun light, and also need to be careful not to over or under expose this film, similar to the old slide films of yore. Fun fact, the cartridge appears to be identical to the Polaroid 600 film, except that the latter has a film speed of ASA 640, so they won't interchange between camera models unless you could somehow trick the built in light meter. Lots of light required for the SX-70 film, but well worth it when you get it right.

Disappointed with the quality and for the price not worth it.

First off, the product is very expensive for what you get. If all you want is some fun instant film pictures, go with the Fuji Instax or something along those lines, but for me, I really wanted to use the older Polaroid cameras I had collected, so I decided to go for it and order a pack to try out. Long story short: don't bother, it's not worth it.The product was back ordered and took forever to finally arrive. Not very convenient, but seeing as it's basically impossible to find a store that sells the film, I was willing to wait and was super excited when it finally showed up.I eagerly open the packaging to examine the cartridge and load it into the SX-70 Landcamera I have. For reference, my camera is in generally good conditions with some cosmetic scratches and ... MoreFirst off, the product is very expensive for what you get. If all you want is some fun instant film pictures, go with the Fuji Instax or something along those lines, but for me, I really wanted to use the older Polaroid cameras I had collected, so I decided to go for it and order a pack to try out. Long story short: don't bother, it's not worth it.The product was back ordered and took forever to finally arrive. Not very convenient, but seeing as it's basically impossible to find a store that sells the film, I was willing to wait and was super excited when it finally showed up.I eagerly open the packaging to examine the cartridge and load it into the SX-70 Landcamera I have. For reference, my camera is in generally good conditions with some cosmetic scratches and scuffs, but nothing extreme and the internals and mechanics are in great condition, so there was no reason this film should have any issue with the camera itself. The cover protector ejected fine, and so I went to try it out and take some test images of my family. I adjusted the focus and had the image set when I snapped the shutter... and no image ejected. I checked the rollers and they seemed to be working fine, and I checked the cartridge and finally got the image to come out of the camera.Three-quarters of a cartridge later and I have no usable or even recognizable images to show for it.I really wanted this product to be good as I wanted to be able to use my old Polaroid again, but unfortunately, it was a complete disappointment. Waste of $20 and gave me false hope.

Fun but expensive

I've had more consistent results with the B&W film over the colour - similar to most of what I've read online. Given the cost I only use this for special occasions where I can give the photos to other people or travelling. I've had no issues taking this through airport scanners. I agree with others, you'll get the best results with lots of light but I've had good results in shade/indoors when stabilising the camera against a wall.

Great to have it back!

I KNEW it would come back... and I'm getting used the new product, which seems to have a few manageable quirks.First, there are only 8 exposures in a pack, not 10, so older SX-70 camera exposure counters are off by two. Certainly not a show-stopper.Second, I'm finding that outdoors sun/open shade, some cyan filtration is necessary to get a good color balance on the print. Somewhere between CC20C and CC30C does the trick for me. Read for me; this is only my experience.) Otherwise the prints come out quite pink. (I hope the new film is consistent and the corrections stick.)Third, indoors with electronic flash (flashbars are rare!) no filtration is needed and the color is really nice, classic SX-70.That all said, it's just wonderful to have this stuff available ... MoreI KNEW it would come back... and I'm getting used the new product, which seems to have a few manageable quirks.First, there are only 8 exposures in a pack, not 10, so older SX-70 camera exposure counters are off by two. Certainly not a show-stopper.Second, I'm finding that outdoors sun/open shade, some cyan filtration is necessary to get a good color balance on the print. Somewhere between CC20C and CC30C does the trick for me. Read for me; this is only my experience.) Otherwise the prints come out quite pink. (I hope the new film is consistent and the corrections stick.)Third, indoors with electronic flash (flashbars are rare!) no filtration is needed and the color is really nice, classic SX-70.That all said, it's just wonderful to have this stuff available again! Next I hope they'll bring out a new Time-Zero film with more rapid development.Polaroid Pronto! cameras have a focusable lens, and the lens pokes out far enough from the camera to allow an appropriate push-on Series V filter adapter to be installed. The lens on the collapsible reflex SX-70 does not allow an easy means of filtration, so I use that for the new B&W product, which is lovely.

It's just magical and fun experience

You can't compare the film quality to anything else as there is simply no alternative if you own a Polaroid camera that takes SX-70 film! What I can say is that it's a real fun to take pictures on an instant camera. Hearing all of the machinery whirring inside it while producing an image, hiding a blank piece of paper somewhere dark to discover a fully developed image after a while, it's all a truly magical experience!The film does what it's supposed to do - it allows to keep your old Polaroid in use. You just need to remember it doesn't have a lot of dynamic range so keep your scene evenly lit, otherwise you'll end up with parts of it being completely black. Can't complain about the blueish colour cast, it's part of the experience!The scratches on the sample ... MoreYou can't compare the film quality to anything else as there is simply no alternative if you own a Polaroid camera that takes SX-70 film! What I can say is that it's a real fun to take pictures on an instant camera. Hearing all of the machinery whirring inside it while producing an image, hiding a blank piece of paper somewhere dark to discover a fully developed image after a while, it's all a truly magical experience!The film does what it's supposed to do - it allows to keep your old Polaroid in use. You just need to remember it doesn't have a lot of dynamic range so keep your scene evenly lit, otherwise you'll end up with parts of it being completely black. Can't complain about the blueish colour cast, it's part of the experience!The scratches on the sample picture is my camera's fault, not the film!

Memory, unlike a hole in a wallet, is forever.

As Hong Kong philosopher Yuk Hui described process of remembering: .. reconstruction where the past and the future is brought into the present.Not much choice here. SX70 only takes this film without the ND filter. Will go broke but will keep the memories!

Old School

My 1973 high school graduation present was a Polaroid SX-70 camera that nobody knew how to use. I loved the camera then, an today in 2022, I still love this Polaroid camera.Thank goodness I am able to still purchase film for this camera.I ran out of film and my son was graduating that weekend. I ordered from B&H and received my stuff in 2 days.Thank you B&HHoward

So so so nearly there, just not quite!

As many have said before - it's a great thing that you can even buy Polaroid SX-70 film DECADES after it was first introduced. Just take a second to think about that. That's mad. But it's just not quite there yet. I say yet, maybe it never will be? There are loads of shots that do come out really well. But there are others where the magenta shadow gremlins creep in. And magenta shadows annoy the heck out of me. So essentially it's an excellent product with the slight caveat that more often than not your shadows will come out with a magenta twang. 4/5 would date for a few months but the niggling issues would soon come out on top causing me to self-sabotage the relationship into oblivion. The black & white variant of this film is top tier however, leading me to shoot ... MoreAs many have said before - it's a great thing that you can even buy Polaroid SX-70 film DECADES after it was first introduced. Just take a second to think about that. That's mad. But it's just not quite there yet. I say yet, maybe it never will be? There are loads of shots that do come out really well. But there are others where the magenta shadow gremlins creep in. And magenta shadows annoy the heck out of me. So essentially it's an excellent product with the slight caveat that more often than not your shadows will come out with a magenta twang. 4/5 would date for a few months but the niggling issues would soon come out on top causing me to self-sabotage the relationship into oblivion. The black & white variant of this film is top tier however, leading me to shoot that instead 99% of the time.