POLAROID For decades, the Polaroid camera has been immensely popular, especially among people who are into vintage photography. But the iconic brand offers much more than instant photography, with the development of the synthetic polarising filter for sunglasses in the 1930s, the brand has also made a legendary name for itself in the eyewear sector. All sunglasses are equipped with functional UltraSight lenses that include the polarising filter. This guarantees perfect vision without annoying reflections and glare. What is more, all models are always inspired by the latest trends on the market. Shapes and colours are reinterpreted and given a touch of vintage flair. With Lady Gaga as the creative director, each frame is a highlight in itself.