Being one of the four original Pop Tarts flavours, this treat has became a favourite since Pop Tarts inception in 1964. Now that's a long time! With over fifty years in the game, Pop Tarts are an extremely well known and loved American brand that have grown consistently since the early 80s. Pop Tarts Brown Sugar Cinnamon is a throwback flavour, the taste of brown sugar and cinnamon comes through in every bite from the delicious centre to the golden crust. Try toasted or enjoy straight out the packet, the choice is yours.