Pravana ChromaSilk Vivids Periwinkle - 90ml New cooler-toned purple VIVIDS shade allows for endless customization and unlimited color possibilities. PRAVANA, a pioneering force in the creative color category, has gained recognition for its acclaimed VIVIDS collection and boasts one of the industry's most extensive ranges of semi-permanent creative colors. Among them, the Chromasilk VIVIDS Direct Dye stands out as a line of exceptionally vibrant and long-lasting colors. These semi-permanent shades are specifically designed to be applied directly onto clean, dry, pre-lightened hair, without the need for mixing them with a developer. Vibrant color lasts up to 30 washes when used with Color Protect Shampoo and Conditioner Provides long-lasting, rich color & brilliant shine VIVIDS Clear-Dilute can be used to dilute colors to make them lighter VIVIDS Clear-pastel can be used to dilute colors to make them pastel VIVIDS Black can be added to these to deepen them Allows for endless customization Intermixable with other VIVIDS Shades for unlimited color possibilities How To Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Rinse thoroughly with cool water. Designed to be used without developer. Can be used for enchanting new creations.