The Perfect Blonde Purple Toning Shampoo by Pravana is a breakthrough formula designed to neutralize unwanted yellow tones in blonde, gray, and white hair. This unisex shampoo is perfect for anyone looking to maintain a cool, ash-toned look. With a blend of natural violet pigments, this shampoo works to eliminate brassiness and keep blonde hair bright and vibrant. Not only does The Perfect Blonde Purple Toning Shampoo work to tone unwanted yellow and brassy tones, but it also nourishes and strengthens the hair with its blend of keratin, coconut oil, and wheat protein. This means that not only will your hair look fabulous, but it will also feel soft, healthy, and strong. The shampoo is easy to use and only needs to be used once or twice a week. Simply massage the shampoo into wet hair, lather, and let sit for 2-5 minutes before rinsing. The result is fresh-looking, healthy hair that radiates brilliance. Get ready for that salon-quality look right from the comfort of your own home with The Perfect Blonde Purple Toning Shampoo by Pravana.