Madison Full Cup bra is the bestselling style by Prima Donna, a luxury Belgium lingerie house and one of the oldest in the world. Prima Donna have made lingerie for over 150 years and have refined and improved their styles to create absolute perfection. Madison has a unique fit with extra deep sectioned cups giving a naturally round, smooth profile and fabulous uplift for fuller busts. The scarlet lace and check pattern give a fun yet sophisticated look and surprisingly is the perfect colour unseen under white and a more sensual option to nude. Complete the set with the Rio Briefs, Hotpants or Full Brief and see the full Madison Collection. FIT Tip – keep the same cup size but size up in the band with Prima Donna lingerie. If you are a 12G then a 14G would be the size for you. However if you are a 14GG then size up to 16H.