Pulp Riot's new demi-permanent colour line has a unique creamy liquid consistency which is perfect for today’s colouring techniques. The demi line is a cool based colour line when it comes to its naturals, ashes, violets and browns, and it provides warmth when you want it with the golds, reds and coppers. The Demi-Permanent Liquid Colour Line features a unique, creamy texture which is ideal for today's modern colouring techniques. This consistency is perfect for achieving seamless colour blending, and 'stay put' shadow rooting. Demi-permanent colour line is vegan, and not tested on animals.