Semi-permanent direct dye color Can be mixed with any other Pulp Riot semi-permanent shade(s) to create a custom color Deeper shades fade over 42 washes, lighter pastels 25 washes, neons 25-30 washes For the brightest and truest color tone results apply to pre-lightened hair Vegan and free of ammonia, parabens, gluten, PPD and MEA A semi-permanent color that is easy to apply, vibrant, lasts longer and fades to original tone. Pulp Riot uses only the highest quality vegan ingredients chosen for their reparative and restoring properties to maintain and improve the integrity of compromised hair. With each application hair is healthier allowing the hair to hold color longer. To maximize longevity of color, only shampoo hair as often as necessary and use color-safe shampoo and conditioner. Avoid saturation of hair in chlorine and direct exposure of hair to sunlight to the extent possible. Directions: Shampoo hair but do not condition prior to application. If pre-lightening hair, completely shampoo out bleach or toner. Do not mix the haircolor with developer. Apply directly from tube to dry hair. Saturation is key. Working with 1/2 inch sections makes saturation easy. Leave on hair for 25 to 40 minutes without heat, or longer if desired. Rinse thoroughly with cool water. Do not shampoo. To maximize longevity of color, only shampoo hair as often as necessary and use color-safe shampoo and conditioner. Avoid saturation of hair in chlorine and direct exposure of hair to sunlight to the extent possible.