Bring out your best blonde with the Strength Cure Blonde Shampoo for all shades of colour-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralises and brightens ashy, brassy tones. Formulated with the Strength Cure Asta Repair , this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. How to Use: Apply a quarter-sized amount of shampoo to wet hair and lather. Rinse. Repeat if necessary. Follow with Strength Cure Blonde Conditioner. In case of contact with eyes, rinse them immediately. Benefits: Colour Protection Repairing Blonde Enhancing Sulphate Free