A pair of metals like you haven't seen before. Ray Ban 3543 sunglasses are lightweight and versatile. Ray Ban 3543 sunglasses are fitted with Chromance lenses; Ray Ban’s own advanced lense technology. Chromance lenses calibrate the light that passes through, making the colour spectrum brighter and clearer. Chromance lenses are designed to enhance colour intensity and recognition, while optimizing vision and sharpening your visual field. Ray Ban is the global leader in premium eyewear and by far the best-selling eyewear brand in the world. Never just a transient trend, Ray Ban Sunglasses has lasted every decade of its existence. 75 years after the first pair of Ray Ban Aviator sunglasses were worn, the brand still remains an enduring classic. Never hide with Ray Ban sunglasses.