He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. Sucralose, & Acesulfame K: Aspartame, Sucralose and Acesulfame K are among the most-tested and most-used sugar substitutes worldwide. Water: Naturally, water is a main ingredient of Red Bull. Red Bull Zero’s special formula contains ingredients of high quality: Caffeine, Taurine, B-Group Vitamins, Aspartame & Acesulfame K, Alpine water One 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee. Red Bull cans are made of 100% recyclable aluminium. Case of twelve 473ml Red Bull Zero cans. Vitalizes Body and Mind.