Red Seal Baking Soda toothpaste supports surface stain removing while neutralising plaque acids. Great for the whole family, minty flavour for an explosion of freshness. Red Seal natural toothpastes have been manufactured in New Zealand for over 30 years (from local & imported ingredients) with no added fluoride or parabens. Provides Baking Soda stain removing benefits Helps Neutralise plaque acids Contains calcium carbonate for cleaner, whiter looking teeth Combination of Baking Soda and Mint for an explosion of freshness No artificial colours, flavours, preservatives or added fluoride Directions For best results, brush after every meal and whenever you want your breath to be fresh. Ingredients Water, Sodium bicarbonate, Calcium carbonate, sorbitol, glycerin, Sodium lauryl sulfate, Cellulose gum, Hydrated silica, Mentha piperita (Peppermint) oil, Menthol, Eucalyptus globulus oil, Illicium verum (Anise) fruit/seed oil, Sodium saccharin, Totarol About Red Seal Red Seal is a New Zealand owned and operated company, specialising in natural products. Founded in 1923, the company is best known for its range of supplements, teas, and toothpastes. Part of the brand ethos is make the best quality products available at the best price possible, to make good health affordable and accessible. Red Seal believe that through finding balance and maintaining your health, you’ll have the energy and vitality to keep doing the things you love.