If you're blonde, purple shampoo should definitely be a regular part of your haircare routine. Redken's Color Extend Blondage Purple Shampoo is a color-depositing and protecting purple shampoo for blonde hair. This purple shampoo features Citric Acid to repair each hair from the core and pure violet pigments to remove unwanted brassiness to leave blonde hair color cool and bright. Benefits Color-depositing and color-protecting purple shampoo for blonde hair Removes unwanted brassiness and shades of orange to leave blonde hair color cool and bright Gently cleanses & adds softness Repairs and strengthens hair from the core Key Ingredients Citric Acid repairs each hair from the core Pure violet (purple) pigments remove unwanted brassiness and shades of orange to leave your blonde hair color cool and bright How to Use Use as a complete system with Color Extend Blondage Conditioner. Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.