What it is: Looking for truly innovative hair color? You've found it with Redken Color Fusion Haircolor ColorCreme - Natural Fashion! It's a permanent hair dye that produces superior results when compared to similar dyes. Choose from colors like mocha red, gold copper, mahogany violet, and more! What it does: When used with a quality developer, this permanent hair dye penetrates the hair shaft to deposit hair color molecules deep within. The color has unparalleled staying power - it doesn't fade or wash out. Feel free to wash your hair as much as you want to. The color will last.What else you need to know: The formula is enriched with High Fusion Technology, which helps the dye adhere to the hair strands and stay there. Different developer strengths are recommended for different looks. For best results, read the instructions that come with the dye.