There's no limit to what you can do with Shades EQ! As the #1 long-lasting, no-lift, non-ammonia, demi-permanent haircolor in the U.S., Shades EQ is one of the most versatile haircolor brand. It provides healthy, shiny results, incredible conditioning with an amazing number of mixing possibilities. Redken Shades EQ 09T CHROME Diminishes warmth and creates ultra cool metallic tones on medium blonde to lightest blonde hair.