For over 40 years, Reef has been encouraging people to indulge in the fun, freedom and spirit of the beach. Their motto? Beachlife! Barbecuing on the beach, surfing and windsurfing, frolicking in the sand or just enjoying the sun. Flipflops by Reef are designed to make you feel relaxed and comfortable, no matter where you are. In the city or on the beach. From sturdy leather flip-flops to keep you comfortable all day long, to casual flip-flops for the beach. One of the most popular leather flip-flops is the J-Bay for men. And of course, the Reef Fanning with the bottle opener is still crazy popular.