A strong hold hair styling pomade that doesn't weigh hair down. Add definition and thickness with Reuzel Concrete Hold Matte Pomade. Hair styling pomade with a strong hold that doesn't weigh hair down Performs like a wax, allowing the hair to be reworked throughout the day Adds definition and thickness with a no shine finish Water based formula makes it easy to wash out and won't leave behind build up Subtle vanilla cola scent Perfect for finer textured hair Reuzel Concrete Hold Matte Pomade provides a strong hold that doesn't weigh down your client's hair. Performing like a wax, hair can be easily reworked throughout the day. This styling pomade is perfect for adding definition and thickness, particularly for finer textured hair. Concrete Hold Matte Pomade features a water-based, non sticky and flake free formula, that can be washed out of hair easily without leaving product build up. The use of Beeswax promotes moisture retention in the hair whilst Castor Oil also encourages manageability. For a hold that's firm but flexible with a natural finish, blow dry with Clay Spray and apply Concrete Hold Matte Pomade once hair is dry.