Whip it matte up to 8 hours of hyper matte colour and creamy comfort. Lips feel nourished, silky and conditioned. Non-smudging, lightweight formula. Description. Longwear, comfortable hyper matte colour. Lips feel moisturised, silky and conditioned. With an extreme precision applicator, it defines and contours lips with a non-drying formula with micro-fine, mattifying powders glides on smoothly. Non-smudging, lightweight formula.