Water based bouncy formula Unique jelly texture Effortless application Longwear Fros is a striking white shade with iridescent pink reflects Ready for a pop of colour? Rimmel Jelly Blush in 001 Melon Madness gives an instant wash of dewy colour. With a unique jelly like texture, this water based bouncy formula delivers a weightless tint to your cheeks. Long-wearing, buildable pigment leaves cheeks looking perfectly flushed. Add some bounce to your life with these fun K-beauty inspired jelly like textures. Irresistibly touchable. To apply, simply dip your finger into the pot and gently dab on pigment to cheeks, then pat to blend. Build the colour as desired for your perfect look. The fun never stops with Rimmel Jelly Blush. Live the London Look.