Discover buildable, dewy coverage with the Rimmel Kind and Free Hydrating Concealer. This concealer helps to blur the look of imperfections, offering a long-wear finish for up to 24-hours. Designed to be kind to skin, the formula is enriched with an antioxidant vitamin complex. Vitamin E, provitamin B5 and aloe vera seek to hydrate and nourish for fresh-faced results. Resisting cracks or creases, Rimmel’s first clean makeup claims high-performance action with no compromises. The concealer also helps to brighten the look of dark under-eyes. Made from 80% natural-origin ingredients and 30% recycled materials. Vegan.