Live the London Look with Rimmel London Lasting Finish Lipstick. Achieve up to 8 hours of elegant-glow lips that offer 25% more color impact with Rimmel's range of vibrant lip color shades. Turn heads and break hearts with this range of stunning colors. With exclusive Black Diamond pigment complex, light is reflected like never before, leaving lips with a shimmer that brightens and illuminates, giving the illusion of a fuller, plumper pout. Whatever elegant lipstick color you choose, Rimmel's long-lasting, vegan formula ensures that your iconic look stays picture perfect all day and all night long, for the ultimate red carpet glamour. It's a long lasting lipstick with a natural soft-glow finish. The unique buildable makeup formula glides on seamlessly for easy application. It combines pure pigments with blur-effect powders to highlight and complement lip. Fomulated with balm-like conditioners including castor oil to help provide lips with a radiant glow and shine. All day comfort.