Achieve up to 8 hours of elegant natural glow Highly pigmented lip colors to flatter each and every skin tone and makeup look Soft, creamy vegan lipstick formula envelops lips comfortably all day long Exclusive Black Diamond pigment complex illuminates lips like never before Apply in one smooth stroke for an elegant lipstick look Live the London Look with Rimmel London Lasting Finish Lipstick. Achieve up to 8 hours of elegant-glow lips that offer 25% more color impact with Rimmel's range of vibrant lip color shades. Turn heads and break hearts with this range of stunning colors. With exclusive Black Diamond pigment complex, light is reflected like never before, leaving lips with a shimmer that brightens and illuminates, giving the illusion of a fuller, plumper pout. Whatever elegant lipstick color you choose, Rimmel's long-lasting, vegan formula ensures that your iconic look stays picture perfect all day and all night long, for the ultimate red carpet glamour.