Rimmel Lasting Finish Lipstick delivers up to 8 hours staying power by incorporating Colour Protect technology that gives your lips up to 25% more colour impact. Smooth on pure London class with the Iconic Lasting Finish Kate lipstick. A true chic treat. Unique, sexy and unconventional, just like Kate. Black Diamond brings incredible new levels of light reflective elements. Creating gorgeous, hypnotizing tones that make you look, then look again. Wow. A whole new world. Reflects light like never before, Light-reflective properties of black diamond to reach colours beyond traditional spectrum Rimmels extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space!