Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space! Long lasting shocking color intensity with kohl Britania. High intensity color for an instant color impact Ultra smooth & creamy formula that glides on easily. Waterproof, smudge-proof, sweat-proof, heat-proof, humidity-proof and scandal-proof.