A great mental challenge to solve at home or on the move. Are you up to the challenge? The Rubik’s Cube Is All About Smart Play The Rubik’s Cube is all about smart play and is guaranteed to improve your muscle memory and hand eye coordination. A puzzle toy that is not only about fun but improving your motor and problem-solving skills. What are you waiting for? Go on play smart! The Original Rubik’s Cube Invented in 1974 by Ernõ Rubik, a professor from Budapest in Hungary. The colour-matching puzzle toy was created to help students understand three-dimensional problems. The prototype ‘Magic Cube’ did things that the world had not seen before. It turned, it twisted and yet it did not break. Adding 54 colourful stickers to the six sides gave the puzzle its iconic look. With 450 million sold globally, the Rubik’s Cube is bigger than ever!