The confident and assertive Ferragamo man loves being in the spotlight. He is determined, focused and full of energy. He defi nes masculinity anew, as he is not afraid to show his feelings. He doesn't chase success, but creates it on his own terms. He is the main protagonist, and his strong character captivates everyone.With Bright Leather, Ferragamo creates a new interpretation of the Ferragamo man. He knows what he wants, he has the courage to change things and he is the voice of a new generation that stands for individuality while maintaining equal opportunities and diversity. In his search for the essential, he never stops dreaming of a new era.