The Samsung 77 OLED 4K Smart TV delivers an extraordinary viewing experience that blends cutting-edge AI innovation with breathtaking picture quality. Powered by the advanced NQ4 AI Gen3 Processor, it intelligently upscales content to near-4K clarity with 4K AI Upscaling Pro, ensuring that everything you watch looks sharper, more detailed, and beautifully lifelike. The OLED HDR PLUS technology brings deeper blacks, vivid highlights, and stunning contrast, creating immersive visuals that pull you into every scene. Whether you’re catching fast-paced sports or gaming at high speed, Motion Xcelerator 144Hz keeps the action ultra-smooth and fluid. Smart features like Bixby voice control and AI Mode adapt to your viewing preferences, lighting conditions, and sound environment, while Adaptive Sound Pro fine-tunes audio for richer, more immersive soundscapes. Sleek and minimalist in design, this 77-inch OLED marvel doesn’t just look incredible on your wall—it transforms your living room into a home cinema. Perfect for cinephiles, gamers, and anyone who wants the best of what modern entertainment tech has to offer.