Weet-Bix Cholesterol Lowering takes Australia’s No. 1 breakfast cereal and adds the functional benefit of cholesterol-lowering plant sterols. Weet-Bix Cholesterol Lowering is the only cereal product on the market to contain 2g of plant sterols in 1 serve, making it the ideal choice for those wanting to reduce their cholesterol. It’s effective, it’s easy, it’s enjoyable and plant sterols are endorsed by the Heart Foundation.