The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them. The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Rosa Gardenia fragrance.
The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them. The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Rosa Gardenia fragrance.
in 3 offers
The lowest price for Santa Maria Novella Idralia Serum 30ml right now is $99.00 at Myer, compared across 3 retailers.
The all-time low was $79.20 on 27 Nov 2025 — today's price is 25% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 29 June 2026.
Santa Maria Novella Idralia Serum 30ml
The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them. The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Rosa Gardenia fragrance.
The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them. The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Rosa Gardenia fragrance.
Last updated at 29/06/2026 00:50:53
Santa Maria Novella Idralia Serum 30ml
Free delivery
Idralia Serum
Delivery $12
Idralia Serum
Delivery between 2–9 July $10
originally posted on us.smnovella.com
Love this product. By far the best serum I have used in years.
| Formulation | Serum |
| Skin Type | Dry, All Skin Types |
Santa Maria Novella Idralia Serum 30ml
Free delivery
Idralia Serum
Delivery $12
Idralia Serum
Delivery between 2–9 July $10
Love this product. By far the best serum I have used in years.
| Formulation | Serum |
| Skin Type | Dry, All Skin Types |
