By combining Scholl's understanding of the science of the foot with consumer insights and effective technologies, Scholl Party Feet products opened up a whole new product area back in 2004. Since then, Party Feet have become women's secret, invisible friend allowing them to enjoy their gorgeous heeled shoes whatever they do and wherever they go. Scholl understand that when choosing shoes for an outfit women do not want to compromise on style in favour of comfort. They do not want foot pain or the fear of pain to be a contributing factor in their fashion related decisions. The whole Party Feet range is designed to give women the highest comfort and freedom in the shoes they love and enables them to wear them confidently. Like a best friend, women can rely on Party Feet as the Scholl team has carried out extensive research and investigation into the anatomy of the human foot, to understand what happens to the musculo-skeletal structure when wearing high heels and what technology could deliver an optimum solution. Based on this broad knowledge the core range is made of the high quality visco-elastic polymer gel providing effective prevention and also helps relieve pain, discomfort from pressure and friction (rubbing) caused by ladies' shoes.