Intensively nourishing shampoo for stressed and dull, colored hair The Rich Micellar Shampoo from the Schwarzkopf BC Bonacure pH 4.5 Color Freeze series. Ideal for stressed, color-treated hair, to protect from color fading during regular hair washing and giving an extra portion of gloss. By strengthening the hair structure (up to a pH of 4.5) the Rich Shampoo achieves a color loss of almost 0%. The gentle yet intensively nourishing formulation cleanses and nourishes the colored hair and is therefore the ideal start for an effective care program. The innovative Color Freeze formulation, consisting of lactic acid and calcium hydroxide, seals the hair surface and ensures that the color pigments are fixed in the dyed or stranded hair. Natural light can be reflected evenly from the hair surface again. Application: Apply to the wet hair and massage in, then leave to act for 1 to 2 minutes. Thoroughly rinse. Then perform the next treatment steps of the appropriate BC care program. Suitable for daily use.