Build noticeably fuller-looking hair with the Schwarzkopf Professional Scalp Genesis Root Activating Shampoo, a revitalising shampoo for thinning hair. The first step in the BC Scalp Genesis Root Activating regime, this mild shampoo gently cleanses hair at the roots. Added carnitine tartrate promotes increased cell division and stimulates cell production to support hair health, while echinacea purpurea and vitamin B5 improve hair quality by balancing moisture and soothing the scalp. Made for hair that is thinning and lacking strength and density, the energising formula will help to transform locks by restoring bounce, body and volume. Apply to wet hair, massage in and then rinse thoroughly. Repeat if necessary. Follow with the BC Bonacure Scalp Genesis Root Activating Serum.