BC Hairtherapy with Color-Freeze-Formula seals the hair surface while freezing pigments in place for a polished colour shine and long-lasting colour retention. Amino Cell Rebuild technology recovers the hairs natural elasticity by strengthening the architecture in the hair cell. Enhanced with essential violet colour pigment that can even reduce warm colour undertones within the hair. The hair is cleansed, while violet direct pigments fight the un-aesthetic warm undertones. Ideal for use on pre-lightened and cool colour treated hair. It gives healthy metallic touch and enviable shine. How to Use: Blonde hair: Work into wet hair and rinse out immediately. Color Freeze Sulfate-Free Shampoo gently cleanses hair and scalp and keeps long-lasting colour with 100% colour shine. It captures colour pigments for longer lasting colour shine, giving the hair surface a polished effect. The breakthrough Color Freeze formula seals the hair's surface, glazing pigments in place for long-lasting colour and maximum shine.