Blond Me Blond Lifting Cream from Schwarzkopf is a cream designed to lighten and cover white hair while taking care. Formulated with Schwarzkopf's integrated binding technology, it uses succinic acid to penetrate the hair during the process to color the blonde and protects these important hair bonds. It results in blond hair that maintains its strength and elasticity, making it less prone to breakage. Ice cream with anti - yellow effect; Protects the hair fiber during the process to minimize hair breakage.