The permanent Intensive-Colour-Creme with Diamond Gloss Serum gives long lasting radiant colour with a dazzling diamond shine. The Diamond Shine Formula smooths the hair surface, so light is optimally reflected for long-lasting shine. Colour pigments in the hair are sealed for long-lasting colour intensity. Even after weeks, your colour remains intense with a brilliant shine - like a 10 carat diamond. Innovation in colour intensity. Active ingredients in the Colour Protect and Diamond Shine Formula, found in Brilliance Intensive Colour Creme, seal the colour pigment within your hair, making the colours remain intense and fresh for longer.