If you want to make a bold statement, go all out with Schwarzkopf Color Ultime. Infused with Diamond Brilliance Serum, this formula offers show-stopping shine and up to 10 weeks of color intensity. The breakthrough formula of Color Ultime hair colorations provide vivid color intensity and defies fading for lasting vibrancy up to 10 weeks. Infused with Anti-brass serum, this color Ultime color cream and conditioning treatment neutralizes brassiness for radiant and long-lasting blonde color results. Experience premium performance for noticeably brilliant color results.