Schwarzkopf Igora Color10 10-Minute Hair Color delivers beautiful color results, perfect white coverage and outstanding care in just 10 minutes. It is ideal for busy individuals who shouldn't have to compromise on style because of a busy life. Now you can get your color done before work, on your lunch hour or at the end of a busy day. Due to its unique Amino Acid-Carrier and high perfoming colour pigments, the hair-building amino acids Arginin & Glycin are boosted faster into the hair shaft providing a shorter, hence more gentle colouring process.