Introducing Igora Royal, the absolute best hair colour ever! With up to 50% longer colour retention, up to 25% stronger colour brilliance, and up to 70% white lamination, this gorgeous light brown shade is perfect for anyone with porous hair. The Igora Royal Permanent Colour Creme is also formulated with clear brighter dyes and improved care to ensure maximum colour reflection and shine. Finally, the perfect shade for any fashionista, Igora Royal gives you a stunning look that will have everyone talking.