Schwarzkopf Igora Royal brings you true colour in High Definition with uncompromising coverage and up to 50% longer colour retention. Igora Royal delivers 100% reliability with up to 25% higher vibrancy. Igora Royal is developed with colourists, for colourists. Let your creativity run free with Igora Royal- the tools to transform imagination into reality. True-to-tuft colour results for ultimate reliability, even on the most challenging, porous hair. For best results use with Igora Royal Oil Developer.