More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopfs portfolio includes brands such as LIVE, Oleo Intense and gA¶t2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. Thats the Schwarzkopf way. Igora Royal Absolutes restores the lost values A€‹A€‹to mature hair, which has lost its vitality over time, with its superior care technology. It covers the whites 100% with its trendy color options. It meets all the hair needs of women over the age of 40. It provides 100% white coverage without the need for natural color mixing. The micro-fine intensified color pigments in its content offer perfect white coverage in all shades of gray and white. The new anti-aging Biotin-S technology provides a unique care. Biotin, also known as vitamin B7 in nature, together with Silica, an additive of food and minerals, fills the gaps in the hair structure and restores the values A€‹A€‹lost over time, strengthens the hair, provides volume and shine. Pure Biotin-Silica gives fullness to the hair by filling the gaps formed in the hair structure over time. Hair looks strong and shiny for a long time. Micro-fine concentrated color pigments cover 100% white and provide a lively and intense appearance, evenly dispersed from bottom to end. It offers successful results on all hair types, from slightly gray hair to completely white hair.