Reformatted for better colouring and versatility. Schwarzkopf have re-imagined demi-permanent hair colour, reformatting IGORA VIBRANCE with a liquid formula that can turn into either a gel or cream depending on the type of colouring you're doing. Colour results are luminous and vibrant with up to 70% white hair coverage and last for up to 25 shampoos. There are 52 shades in the core range, including the dual-application collections of Muted Desert, Earthy Clay and Ashy Cedar, as well as 0-00 Clear which can be used as a standalone gloss service or mixed with other shades to create pastel tones. Each one features a moisture-protecting, alcohol-free formula, combining B vitamins for beautiful condition with AQUAXYL which stabilises each hair's internal structure to protect against breakage and ensure even colouring. The new liquid format mixes easily with VIBRANCE Activator lotion for a cream consistency that's perfect for easy, fast application. Or, for bottle applications or super-rapid services, mix it with VIBRANCE Activator Gel to create a gel consistency for perfect control. Development time is 520 minutes. Comes in a 60-ml bottle.