This demi-permanent hair color can be used in a gel or cream consistency, thus offering more possibilities of services. Vibrant results last up to 25 shampoos and then fade naturally. With Moisture Complex Protection, the hair is protected and lustrous. Vibrance hair color is alcohol-free and is enriched with vitamins B3 and B5 to protect the cuticle. FEATURES 2.02oz Demi-permanent hair color Lasts up to 25 shampoos Brush or bottle application Provides shine Protects the hair fiber Stabilizes moisture level HOW TO USE Use with Vibrance Activator Gel or Vibrance Activator Lotion WARNING This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Hair color related products, such as demi-permanent colors, permanent colors, toners, peroxides and bleaches may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. These products must not be used on eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.